What considerations should multinational companies take into account when building customer equity across different cultures?

Oct 26, 2022 ... Customer equity is the total of all customer lifetime values (CLVs) for your business, and its measurement can help you identify how efficient your business is. The criterion we propose for determining the optimal balance is the company's customer equity. The balance is optimal when customer equity is at its maximum ... Dec 4, 2018 ... What customer equity means in big-picture marketing. Customer equity is an asset that correlates directly to customers' attitudes and behaviors. ... customer engagement and customer equity. International Marketing Review ... customer engagement (CE) and customer equity. Design/methodology/approach ... Feb 17, 2022 ... How to Calculate Customer Equity. You can measure customer equity using the customer lifetime value (or CLV), which is a calculation of the cash ... Our study, thus, explores how mobile apps' customer engagement via various social media communities influences customer equity (brand, value and relationship ... Dec 7, 2022 ... ... Customer Equity valuation in order to easily assess customer activity with in the company. With Customer Equity assessing, customers using ... Abstract. The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected ... outlines the problems with providing “super-super customer service” to every customer; describes the difference between growth through customer equity and brand ... Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222.