What are the specific customer equity drivers in the technology industry?

Gain insight into a topic and learn the fundamentals. Intermediate level. Some related experience required. 9 hours to complete. 3 weeks at 3 hours a week. Customer equity is the total combined customer lifetime values of all of the company's customers. ... It is calculated by multiplying the number of customers by ... Abstract. The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected ... Customer equity helps companies estimate the financial profit they will obtain from their customer base. This data enables them to make sound business decisions ... Jan 21, 2015 ... Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. Nov 1, 2024 ... Discover the importance of customer equity, how it drives long-term value, and strategies to enhance customer relationships for sustainable ... The criterion we propose for determining the optimal balance is the company's customer equity. The balance is optimal when customer equity is at its maximum ... Bayo'n, T.S., Gutsche, J., et al. (2002) Customer Equity Marketing Touching the Intangible. European Management Journal, 20, 213-222. value equity involves a three main aspects: quality, price, and convenience, and therefore value excellence is an essential component in building longterm ... Dec 7, 2022 ... ... Customer Equity valuation in order to easily assess customer activity with in the company. With Customer Equity assessing, customers using ...