What are the cross-functional implications of customer equity within an organization?

Dec 31, 2012 ... ... customer equity. Since the inertia segment is comprised of loyal customers, an examination of brand equity and its role in customer loyalty ... Mar 11, 2016 ... Because price is one component of VE, this theory implies that customers who are exposed to more advertising become less sensitive to perceived ... The criterion we propose for determining the optimal balance is the company's customer equity. The balance is optimal when customer equity is at its maximum ... A strategy based on customer equity allows firms to trade off between customer value, brand equity, and customer relationship management. We have developed a ... What is customer equity? Customer equity is the sum total estimated value of all of your customer relationships, usually calculated for a specific period of ... Oct 12, 2023 ... Keywords: Customer Engagement, Customer Equity, International Dynamic Marketing Capabilities, Omnichannel Marketing, Positive WOM ... Jul 31, 2017 ... Findings: The results show that there are significant differences in the effects of customer drivers on customer loyalty via trust and ... ... customer equity management. The literature review of this paper introduces the theories of cultural differences and customer equity driving factors ... Customer equity is an important metric that enables brands to track consumers with different spending habits, engagement levels, and profit margins. It also ... Our study, thus, explores how mobile apps' customer engagement via various social media communities influences customer equity (brand, value and relationship ...