What is the impact of customer journey mapping and optimization on customer equity?

Citation. Rust, Roland T., Katherine N Lemon, and Das Narayandas. Customer Equity Management. Upper Saddle River, NJ: Pearson Prentice Hall, 2005. Customer equity is the total combined value of all the relationships that a customer has with a company. It encompasses all aspects of the customer experience. Nov 20, 2020 ... The main purpose of this paper is to calculate CE of a mobile payments aggregator generated from a specific retailer from the perspective of technology ... Jan 21, 2015 ... Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. ... customer engagement and customer equity. International Marketing Review ... customer engagement (CE) and customer equity. Design/methodology/approach ... AB - Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. The customer equity concept ... Abstract. Strong brand equity is important for any business. Although the concept of brand equity has been studied in various fields, its analysis has not ... A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. Jan 30, 2015 ... "Handbook of Research on Customer Equity in Marketing" published on 30 Jan 2015 by Edward Elgar Publishing. Mar 22, 2023 ... Customer Equity ... Customer equity is the sum of customer lifetime values for every client of a particular brand. It is the potential profit that ...