How can businesses provide relevant recommendations to increase engagement and equity?

lifetime value. Finally, we compare the current article with a recent book on customer equity (Rust, Zeithaml, and Lemon 2000). Oct 12, 2023 ... Keywords: Customer Engagement, Customer Equity, International Dynamic Marketing Capabilities, Omnichannel Marketing, Positive WOM ... Jan 21, 2015 ... Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. A strategy based on customer equity allows firms to trade off between customer value, brand equity, and customer relationship management. We have developed a ... Customer equity is an important metric that enables brands to track consumers with different spending habits, engagement levels, and profit margins. It also ... ... customer equity management. The literature review of this paper introduces the theories of cultural differences and customer equity driving factors ... Our study, thus, explores how mobile apps' customer engagement via various social media communities influences customer equity (brand, value and relationship ... Nov 20, 2020 ... The main purpose of this paper is to calculate CE of a mobile payments aggregator generated from a specific retailer from the perspective of technology ... ... customer equity framework to understand the linkages between what the firm does (customer equity drivers: value equity, brand equity, and relationship equity) ...