How does customer equity relate to shareholder value?

A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. AB - Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. The customer equity concept ... ... customer engagement and customer equity. International Marketing Review ... customer engagement (CE) and customer equity. Design/methodology/approach ... Customer equity is the expected or projection of the total worth or what future revenues will be realized from a company's customer base. outlines the problems with providing “super-super customer service” to every customer; describes the difference between growth through customer equity and brand ... Jun 1, 2017 ... A business's customer equity is the sum total of lifetime values for all the customers the business has today, and all the additional customers the business ... Feb 23, 2021 ... ... customer equity (hint: it does not involve a discount or a coupon.) How does it work? Let's look at a concrete example. Let's say you're in ... Feb 24, 2023 ... Customer equity remains an important metric for measuring current and potential performance. Its value lies in the way it can give marketers ... Customer equity is the lifetime value of all customers and brand equity is the strength and the value of the brand that decides its worth. Nov 20, 2020 ... The main purpose of this paper is to calculate CE of a mobile payments aggregator generated from a specific retailer from the perspective of technology ...