How can businesses leverage mobile channels to enhance customer equity?

... customer delight, customer equity, and brand trust in contactless hospitality services. A theoretical model is proposed to investigate the antecedents and ... Feb 29, 2024 ... Customer equity theory means the total value of a firm's customers. It is the sum of the lifetime values of all its individual customers. It ... ... customer equity from a customer perspective. Analysing the significance of OC service convenience in the minds of customers can help companies decide how to ... Customer equity model from customer and organization perspective economics and management. Economics and Management, 15, 541-548. [ Links ]. Jaworski, B.J. ... Abstract. The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected ... A strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. Customer equity helps companies estimate the financial profit they will obtain from their customer base. This data enables them to make sound business decisions ... Customer Equity provides a unifying framework for measuring customer value - the potential profitability of each customer to the company - as a financial asset. value equity involves a three main aspects: quality, price, and convenience, and therefore value excellence is an essential component in building longterm ... So the product of viral coefficient and LTV is the total cash flow provided by customers. The company spends a certain amount on customer acquisition and ...