What happens when Apple fails to meet its brand promise? How does Apple handle public relations and manage its brand reputation?

The famous 'Think Different' line and the brilliant concept of putting the line together with black-and-white photographs of time-honoured visionaries. Apr 12, 2017 ... Swatch is using the slogan to market a wristwatch containing a contactless payment chip. Apple says the phrase unfairly references its Think ... Aug 27, 2015 ... iphone and apple watch. Apple. For the Apple Watch's launch event earlier this year, Apple's tagline was "Spring Forward." The event happened ... Some say a slogan is a tagline. The lines can be murky, especially in terms of public perception. For example, everyone assumes Apple's tagline is “Think ... Think Different - A summary of Apple's 1997 advertising campaign · Think Different tagline - who came up with it? · DIY Apple Think Different posters (diamond ... ... apple juice for year-round sales. The founder's son, Stephen G. Martinelli, Jr. developed the tagline “Drink Your Apple a Day” along with the iconic apple ... Mar 3, 2025 ... The same tagline from Apple's 2008 announcement for the original MacBook Air [contains quote post or other embedded content] Jul 25, 2019 ... Apple's “Think Different,” which ran from 1997 to 2002, says nothing specific about Apple products. Yet, to this day, those two words are ... Jun 24, 2024 ... The slogan “Think” was introduced by Thomas J. Watson Sr. in 1911 while he was working at the National Cash Register Company (NCR). Feb 5, 2023 ... Using the tagline “Why 1984 Won't Be Like '1984'” Apple's ad borrowed George Orwell's novel. At that ...