Why did Apple choose "Think Different"? How did the "Think Different" campaign impact Apple's brand?

CBS News reported Friday that the company's slogan for the new phone, “This is 7,” translates roughly to “This is penis” in Cantonese. "Think different" is an advertising slogan used from 1997 to 2002 by Apple. The campaign was created by the Los Angeles office of advertising agency ... Feb 12, 2024 ... A screenshot from Apple's Macintosh Super Bowl commercial in 1984, the 60-second ad which announced the arrival of the groundbreaking Macintosh ... ... taglines. Apple-thinkdifferent. Given how much creative and media has changed in recent years, it makes sense that those haiku-like ... Mar 3, 2025 ... The same tagline from Apple's 2008 announcement for the original MacBook Air ... An expensive laptop with a lil ram? ... If you pause while crossing ... Jul 4, 2014 ... I've done some looking and it seems like the PC laptops comparable in size and portability and all are marginally more expensive. Am I just wrong? Apr 23, 2025 ... The following three commercials depict how Apple evolved from a near-bankrupt tech company to the Cupertino behemoth we know and love today. ... Apple packaging, web site design, logos, or typefaces. 8. Slogans and Taglines: You may not use or imitate an Apple slogan or tagline. For example: “Think ... Jan 3, 2024 ... ... person in North America. Apple's slogan for the iPod was simple yet deceptively genius. The slogan? "1000 songs. In your pocket." In just 5. May 10, 2024 ... What happened to Apple's iPad tagline "Your next computer isn't a computer"? Discussion. Do you think Apple is moving away from “Your next ...