What is the role of storytelling in the future of tech branding?

Apple's “The future of health is on your wrist” was used to promote the Apple Watch and its health-focused features. Taglines embody the essence of the brand ... "See" and "touch" in this tagline refer to watching television with Apple TV (seeing) and using the new iPad's touch screen (touch). What was announced: iPad ( ... The message behind Apple's 'Think Different' slogan. The tagline of Apple's 'Think Different' campaign expressed how, under Steve Jobs' leadership, Apple would ... Aug 24, 2020 ... Apple's tagline speaks to the brand's purpose, nailing down a value that immediately resonates deeply with their target audience while also ... May 10, 2024 ... What happened to Apple's iPad tagline "Your next computer isn't a computer"? Discussion. Do you think Apple is moving away from “Your next ... Nov 16, 2015 ... My personal favorite is “Just Do It”. I've loved it since it was first invented and have used it as my personal mantra on countless mornings ... The famous 'Think Different' line and the brilliant concept of putting the line together with black-and-white photographs of time-honoured visionaries. Mar 2, 2022 ... Apple announced its first event of 2022 today for March 8. The 'Peek performance' tagline already has people guessing... Think Different - A summary of Apple's 1997 advertising campaign · Think Different tagline - who came up with it? · DIY Apple Think Different posters (diamond ... Some say a slogan is a tagline. The lines can be murky, especially in terms of public perception. For example, everyone assumes Apple's tagline is “Think ...