What are some examples of Apple's crisis communication strategies?

"See" and "touch" in this tagline refer to watching television with Apple TV (seeing) and using the new iPad's touch screen (touch). What was announced: iPad ( ... I had an idea for iPod that kept resurfacing in my mind. It hinged on a tagline that I thought captured the iPod experience rather pithily. Feb 5, 2023 ... Using the tagline “Why 1984 Won't Be Like '1984'” Apple's ad borrowed George Orwell's novel. At that ... Aug 8, 2024 ... Steve Jobs introduces the world to Apple's new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age. Oct 29, 2024 ... Apple has been leading up to this release for months, riding on high interest in artificial intelligence with the the tagline "AI for the rest ... Nov 30, 2023 ... What is a slogan? A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign ... Apr 12, 2017 ... Swatch is using the slogan to market a wristwatch containing a contactless payment chip. Apple says the phrase unfairly references its Think ... Jan 3, 2024 ... ... person in North America. Apple's slogan for the iPod was simple yet deceptively genius. The slogan? "1000 songs. In your pocket." In just 5. Mar 21, 2025 ... Apple reinvents the phone.This is only the beginning. 2007, iMac, You can't be too thin, Or too powerful. ... Same lovable MacBook. New lovable ... Jan 25, 2017 ... LEADERS START WITH "HOW". "Think Different." Apple's tagline is more than just a pithy marketing slogan; they live it as an organization. It ...