How does Apple handle criticism of its products or practices? What role does secrecy play in Apple's marketing strategy?

Feb 12, 2024 ... A screenshot from Apple's Macintosh Super Bowl commercial in 1984, the 60-second ad which announced the arrival of the groundbreaking Macintosh ... May 27, 2014 ... Currently, their tagline reads: “Designed by Apple in California.” Snickers: Satisfying one chocolate enthusiast at a time. As a product ... Apr 23, 2025 ... The following three commercials depict how Apple evolved from a near-bankrupt tech company to the Cupertino behemoth we know and love today. Sep 25, 2008 ... Half the price.”–and said that “Twice as fast sometimes, but don't count on it” might be a more accurate slogan. Looks like Apple has come as ... Jul 26, 2019 ... To create the Apple store, Jobs applied Apple's tagline: think different and borrowed core lessons from hospitality. Sep 30, 2015 ... It's easy to dismiss Apple's tagline for its new iPhone 6s, “the only thing that's changed is everything,” as hyperbolic ad copy. But this ... Apr 18, 2024 ... Apple: Join us. Be you. ... Apple, much like its late founder Steve Jobs, is a brand many of us have felt inspired by, and its career page tagline ... May 9, 2023 ... ... tagline in an effort to further carve out its legacy as a creative, standalone brand. The campaign was designed to tie Apple to important ... Aug 27, 2024 ... 9 September is Apple's official launch event, tagline 'Glowtime', but what exactly does it all mean? Mar 3, 2025 ... The same tagline from Apple's 2008 announcement for the original MacBook Air [contains quote post or other embedded content]