


What are the advantages of focusing on a smaller SOM in a profitable niche? 169
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what is som in marketing Informational
- How can setting SOM targets at the business unit level contribute to overall company growth? 427
- How does understanding customer needs and preferences help in increasing Share of Wallet? 319
- What strategies can be used to maintain SOM in the maturity stage? 206
- How can small businesses compete for SOM against larger players? 214
- When is it more appropriate to use volume share over value share? 12
- What are the strategies for converting Share of Mind into Share of Market? 311
- How should pricing strategy be adjusted at different stages of the product lifecycle to influence SOM? 271
- What criteria should be used to determine the most relevant market for SOM analysis? 336
- What are some metrics used to measure brand loyalty and their relationship to SOM? 161
- How do companies need to rethink their distribution and customer engagement strategies in the digital age to compete for SOM? 359
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