


To target keywords relevant to specific segments
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what are two purposes for segmentation with a bridge
- 215 To segment based on lifestyle for relevant product positioning
- 251 To refine marketing approaches for greater customer engagement within subgroups
- To leverage connections between groups for greater impact
- To track the impact of campaigns on specific segments
- To re-engage inactive customers with tailored messages
- To allow for focused marketing and product strategies
- 48 To understand the long-term potential and growth prospects of different market segments
- To leverage their reach and credibility to promote products or services
- To optimize marketing efforts based on these patterns
- 44 To identify the unmet emotional needs of customers in different segments
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