



251 To refine marketing approaches for greater customer engagement within subgroups
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what are two purposes for segmentation with a bridge
- 28 To assess the level of competition within each target segment
- To ensure that marketing messages reach the intended recipients
- 189 To optimize the user experience on digital platforms for different customer segments
- 153 To identify opportunities for product differentiation and positioning within various market segments
- 182 To improve the targeting of marketing research efforts to gather segment-specific insights
- 266 To track and analyze segment performance metrics to evaluate the success of targeted strategies
- To maximize revenue and profitability by aligning prices with perceived value
- 211 To segment based on location for regional marketing efforts
- To build stronger loyalty and advocacy by catering to individual needs
- To leverage word-of-mouth marketing within those groups
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