



113 To use segmentation to inform inventory management
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what are two purposes for segmentation with a bridge
- To create more relevant and personalized offerings
- To provide the right information at the right time through the right channels
- 225 To segment based on occasion of use for timely promotions
- 236 To identify opportunities for market expansion into new or underserved segments
- 86 To personalize email marketing campaigns
- 246 To improve the user experience on websites and mobile apps by tailoring content to different segments
- To cater to the preferences of different traveler groups
- 254 To adapt communication styles to resonate with the preferences of diverse segments
- 191 To develop segment-specific loyalty programs to reward valuable customers
- To prepare for potential issues and minimize negative impact
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