



Question Number To divide a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate products or marketing programs
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what are two purposes for segmentation with a bridge
- 12 To identify key influencers within specific market segments
- 71 To support the development of targeted sales strategies
- To improve customer satisfaction and drive sales
- 271 To identify homogeneous subgroups within a heterogeneous market
- 280 To provide valuable insights for customer relationship management strategies
- To adapt marketing strategies to changing market conditions
- 15 To develop customer retention strategies tailored to specific segment needs
- To provide tailored support based on segment-specific requirements
- To increase engagement and reduce unsubscribe rates
- 304 To personalize the onboarding process for different use cases within a segment
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