



9 To understand the size and potential of different market segments
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what are two purposes for segmentation with a bridge
- To re-engage inactive customers with tailored messages
- 212 To segment based on income level for targeting affordability
- To stand out from competitors in those niche markets
- 155 To select the most effective distribution channels for reaching different customer segments
- To focus on winning over target customers
- To create more effective communication strategies for each target audience
- 119 To use segmentation in tourism to create tailored travel experiences
- 257 To establish stronger competitive differentiation by excelling in serving specific segments
- 71 To support the development of targeted sales strategies
- To understand basic customer characteristics
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