



119 To use segmentation in tourism to create tailored travel experiences
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what are two purposes for segmentation with a bridge
- 190 To personalize customer support interactions based on segment characteristics and needs
- 309 To tailor sales presentations to the specific business needs of different segments in B2B marketing
- 259 To facilitate more effective lead nurturing by providing tailored information to different prospect segments
- To encourage repeat purchases and increase customer lifetime value
- To communicate value effectively and efficiently through relevant channels
- 202 To improve the efficiency and effectiveness of marketing campaigns
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- 196 To develop segment-specific metrics and KPIs to measure marketing effectiveness
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