


320 To measure the success of marketing initiatives with greater accuracy by analyzing segment-specific results
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what are two purposes for segmentation with a bridge
- 17 To understand the media consumption habits of different segments
- To gain a competitive advantage by serving niche markets
- To understand the needs of different age groups, genders, income levels, etc.
- To increase engagement and reduce unsubscribe rates
- To tailor marketing messages to these influences
- 251 To refine marketing approaches for greater customer engagement within subgroups
- 220 To segment based on purchase frequency for loyalty programs
- 288 To segment based on information sources used for targeted media placement
- 196 To develop segment-specific metrics and KPIs to measure marketing effectiveness
- To minimize wasted marketing efforts and maximize impact
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