



246 To improve the user experience on websites and mobile apps by tailoring content to different segments
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what are two purposes for segmentation with a bridge
- 312 To optimize the allocation of resources by prioritizing segments with the highest potential
- To demonstrate relevant value and address key concerns
- To create social and economic value by serving neglected segments
- 103 To create marketing materials in multiple languages
- 317 To foster stronger customer relationships through personalized interactions and tailored experiences
- 58 To use price sensitivity segmentation
- 86 To personalize email marketing campaigns
- To tailor solutions and messaging to specific business needs
- To create unique value propositions that resonate with specific customer needs
- To highlight those criteria in product positioning and promotion
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