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what are two purposes for segmentation with a bridge
- To maintain a competitive edge and adapt to changing customer preferences
- To stay relevant and responsive to evolving customer needs and behaviors
- 236 To identify opportunities for market expansion into new or underserved segments
- 278 To gain a deeper understanding of the competitive landscape within specific segments
- 286 To segment based on purchase motivation for emotionally resonant marketing
- 167 To segment based on behavioral patterns for predictive marketing efforts
- 96 To tailor customer onboarding experiences
- 281 To segment based on customer value for tiered service offerings
- To reward behaviors that are valuable to specific segments
- To demonstrate relevant value and address key concerns
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