


204 To develop targeted marketing messages that resonate with specific audiences
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what are two purposes for segmentation with a bridge
- To continuously enhance offerings based on the voice of the customer
- To deliver timely and relevant messages
- 145 To identify opportunities for creating new segments based on emerging customer needs
- 109 To use segmentation to identify potential brand advocates
- To prioritize efforts on the most valuable customers
- To evaluate the profitability of targeting specific customer groups
- To create a clear and compelling identity for each target group
- 33 To understand the level of involvement in the purchase decision for different segments
- 11 To develop targeted advertising campaigns that resonate with specific groups
- 98 To improve customer feedback collection
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