



145 To identify opportunities for creating new segments based on emerging customer needs
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what are two purposes for segmentation with a bridge
- To build stronger relationships and foster loyalty
- 250 To understand distinct customer needs for targeted product development
- To gain a competitive advantage by serving niche markets
- To enhance customer satisfaction and loyalty
- To align offerings with customer values and activities
- To measure key performance indicators and identify areas for optimization
- To create more effective communication strategies for each target audience
- To improve customer satisfaction and drive sales
- To tailor marketing based on where customers prefer to shop or interact
- 117 To use segmentation in healthcare to tailor treatment plans and communication
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