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136 To create distinct value propositions for each target segment to enhance resonance
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what are two purposes for segmentation with a bridge
- 263 To personalize customer onboarding processes to cater to the specific needs of new customers within different segments
- To understand how consumers interact with products and brands
- 271 To identify homogeneous subgroups within a heterogeneous market
- 293 To optimize marketing spend by focusing on segments with the highest potential return
- To create products that specifically meet the needs of target segments
- To assess the profitability and attractiveness of various segments
- To address the specific concerns of different stakeholder groups
- 206 To optimize pricing strategies for different customer segments
- 107 To use segmentation to inform corporate social responsibility initiatives
- To leverage digital channels for marketing and engagement
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