



To create products that specifically meet the needs of target segments
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what are two purposes for segmentation with a bridge
- 219 To segment based on attitudes for persuasive marketing strategies
- To build stronger loyalty and advocacy by catering to individual needs
- To stand out from competitors in those niche markets
- 302 To adapt user interfaces for different technical proficiency levels within a segment
- To increase efficiency and effectiveness of marketing spend
- 290 To segment based on level of involvement in the purchase for informational content
- To increase engagement and conversion rates
- To track the impact of campaigns on specific segments
- 80 To develop more effective market entry strategies
- 237 To gain a competitive advantage by serving specific segments better than competitors
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