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202 To improve the efficiency and effectiveness of marketing campaigns
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what are two purposes for segmentation with a bridge
- To make the program more appealing and effective
- To ensure segmentation supports strategic objectives
- 160 To segment based on purchase history for targeted promotions
- To optimize pricing based on channel and customer segment
- To increase the value of each customer relationship
- 280 To provide valuable insights for customer relationship management strategies
- 216 To segment based on personality traits for emotional connection
- To target consumers based on when they use a product
- To reward and retain frequent buyers
- 10 To facilitate the introduction of new products or services to the most receptive audiences
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