



105 To consider ethical implications in targeting specific segments
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what are two purposes for segmentation with a bridge
- To target customers who are comfortable with online channels
- To identify new segments to target in the future
- To improve knowledge transfer and engagement
- To attract qualified leads and improve website traffic
- 320 To measure the success of marketing initiatives with greater accuracy by analyzing segment-specific results
- 156 To develop targeted advertising and promotion campaigns that resonate with specific customer groups
- To proactively adapt marketing strategies to capitalize on those trends
- 171 To better allocate marketing budgets by focusing on the most responsive segments
- 313 To create more resonant and persuasive marketing messages that speak directly to customer needs
- 127 To segment email subscribers based on their past interactions
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