How can a business equip its employees with the necessary digital skills?

Jun 22, 2019 ... Digital marketing strategy ... A digital marketing strategy defines the focus of digital marketing efforts to improve the contribution digital ... A minor in digital marketing strategy and analytics will prepare you for the rapidly changing digital world. Nov 1, 2019 ... Digital business strategy refers to the transformation in the business process (Cui and Pan, 2015), company capabilities (Cha et al., 2015) ... Learning Path Details · Estimated time to complete. 2-3 weeks · Experience. Beginner/Intermediate · For those who want to: Develop an in-depth understanding of ... Jan 14, 2024 ... A complete digital business strategy describes the specific steps a company will take to evolve its business model and value proposition to best leverage new ... A digital strategy, sometimes called a digital media strategy, is a plan for maximizing the business benefits of data assets and technology-focused initiatives. Feb 19, 2025 ... MIT Sloan School of Management: Digital Business Strategy: Harnessing Our Digital Future. Integrate transformative technologies into your business strategy. It analyzes the metrics of influencer marketing, offering valuable insights into measuring the impact and effectiveness of influencer-driven campaigns. It also ... You'll build the essential skills and foundational expertise needed to navigate and compete in today's digital marketplace, including business skills, marketing ... In this online program by Kellogg Executive Education, you'll gain an end-to-end perspective of the modern marketing process, which starts with gathering ...