What are some of the most surprising things you have learned from customer discovery?

Oct 15, 2024 ... When done right, customer discovery interviews uncover the target market's underlying motivations, behaviors, and frustrations. By focusing on ... Aug 17, 2007 ... Marty's Note: Today we refer to this technique as the Customer Discovery Program, or sometimes Customer Development Program. But when this ... Customer Discovery focuses on testing hypotheses and understanding customer problems and needs – in front of customers – by the founders; Customer Validation is ... Mar 11, 2024 ... In this article, we'll share our go-to customer discovery questions to help create new products or modify existing solutions. May 19, 2014 ... Customer discovery is the process of interviewing your target market to understand their behavior, needs, and willingness to pay. Jun 30, 2018 ... Customer discovery is an exploratory phase which gives you strong hypotheses, but they're still hypotheses nonetheless. Visit our 2025 Administration Transition Information & Resources for Researchers. HomeCollaboration & PartnershipPatents, Licensing, & Starting a Company ... This program will teach you a key foundation of entrepreneurship: customer discovery. You'll learn how to identify and talk to potential customers. This workshop is for anyone from a research or community institution motivated to bring their ideas to life, secure funding and create lasting impact. Sep 18, 2024 ... Customer discovery is a way to better understand your customers, including their pain points, needs, desires, and overall situation.