Utilizing Brand Strength for New Products

Jan 6, 2015 ... Here are three questions to ask to help you decide if your next brand extension will profit or perish. Rather than offering a product in the same category, this type of brand extension involves the creation of new categories or a new line that works alongside the ... Ries takes the view that brand extensions are almost invariably dangerous, hardly ever work, and mostly weaken the parent brands from which they draw their ... Beanstalk is a global brand licensing agency. For over 30 years, we have been helping leading brands, manufacturers and retailers strengthen their ... Mar 2, 2021 ... Brand dilution is when a company's brand equity diminishes due to an unsuccessful brand extension, which is a new product the company develops. Prior research has inferred that parent brand equity and extension fit are the two key success drivers; however, empirical findings are mixed. Drawing on ... Aug 13, 2024 ... How to implement a successful brand extension · Validate demand through market research · Align the extension with your core brand · Communicate ... Aug 13, 2021 ... What is Brand Extension? Brand extension is a marketing strategy that uses an already established brand name to introduce a product to its ... A simple brand extension definition defines this process as a company using its brand equity, reputation, recognition, and image to introduce a new product or ... The key difference between a Brand Extension and a Sub Brand lies in how much effort, attention and detail is brought to that secondary product in relation to ...