Enhancing Brand Engagement Through Extensions

Mar 8, 2024 ... First of all, it is important to understand that, brand extension offers numerous benefits to companies. Some of them include, leveraging ... In order to evaluate the genuineness of an unrestricted product, or service brand extension of a product (e.g., liquor and tobacco) whose advertising is ... These examples illustrate how leveraging existing brand equity can lead to significant market expansion and customer base extension. Feb 21, 2019 ... Tuck professor Kevin Lane Keller talks the strategy behind brand stretch or, building a multi-category brand. Mar 7, 2017 ... The current study explored which strategy (BN or BL) better enhanced the success of dissimilar brand extension and product promotion in enterprises. Brand extension is the use of an existing brand name and logo on a new product. The original brand identity is called the parent brand, and the new products are ... Aug 8, 2024 ... Brand dilution occurs when an existing well-known brand name is used on products or services outside its core area. A strong brand image can ... Nov 7, 2023 ... Brand extension is a strategy where a company creates a new product category under its well-known brand name. It helps launch new products ... Oct 8, 2024 ... Brand extension allows businesses to expand into new categories by leveraging the equity of existing brands. Brand lifestyle extension is when a company can get really creative with it's offering. It knows it has built a loyal customer base and this allows the brand to ...