Using Market Research to Assess Extension Potential

Expanding your brand can boost your market presence and drive growth. Learn the basics and benefits of brand extension. Elevated Sub-brand Lockups. A sub-brand may choose to remove the brand extension and affiliate with the university by displaying the masterbrand mark and the ... The purpose of this study was to examine a traditional sport entity's (NBA franchise) esport brand extension (NBA 2K League team). These examples showcase how brands can step into new territories or product categories while maintaining a coherent brand image and leveraging their existing ... Oct 15, 2024 ... The easyGroup has been largely successful in brand development and strategic brand extension. Through a robust brand hierarchy and the strategic use of IP as a ... brand extensions, ; sub-brands, and development of new products. It provides a road map for ; brand identity development and design, and reminds consumers of the ... Brand extension is the use of an existing brand name and logo on a new product. The original brand identity is called the parent brand, and the new products are ... Jun 8, 2021 ... There are plenty of directions in which to take this to monetise a trusted brand. Here, we take a look at seven media companies who are successful in this area. Jul 15, 1990 ... This article is an overview of the brand extension decision and its possible outcomes — the good, the bad, and the ugly ... Dec 10, 2019 ... The current research suggests color as a moderator of perceived similarity and explores the influence of color on the evaluations of brand extensions.