Brands That Have Successfully Entered New Industries

Jul 15, 1990 ... This article is an overview of the brand extension decision and its possible outcomes — the good, the bad, and the ugly ... Jun 3, 2024 ... Currently, "brand extension" means any brand that incorporates all or a substantial part of the unique features of a preexisting brand, ... Nov 1, 2022 ... A brand extension is one type of extension strategy that companies may use to increase revenue, find new customers, grow their share of the ... Aug 13, 2021 ... What is Brand Extension? Brand extension is a marketing strategy that uses an already established brand name to introduce a product to its ... A sizable research stream in marketing finds that a strong fit between a brand extension product and its parent brand encourages positive consumer responses. Beanstalk is a global brand licensing agency. For over 30 years, we have been helping leading brands, manufacturers and retailers strengthen their ... Brand lifestyle extension is when a company can get really creative with it's offering. It knows it has built a loyal customer base and this allows the brand to ... These examples illustrate how leveraging existing brand equity can lead to significant market expansion and customer base extension. Mar 6, 2025 ... In this guide, we'll give you the practical lowdown on brand extensions. You'll discover the different types worth considering, learn from real-world wins and ... Evaluations of brand extensions were influ- enced both by the extension's similarity to the brand's current products (brand ex- tension typicality) and by the ...