The Importance of Understanding the Needs of Older Demographics How can companies use brand extension to create a more innovative and forward-thinking brand perception among consumers?

Our results indicate that positive mood primarily enhances evaluations of extensions viewed as moderately similar (as opposed to very similar or dissimilar) to ... May 9, 2023 ... We explore how companies can devise more successful brand extension strategies in terms of contextual factors (parent brand, extension, communication, and ... Brand lifestyle extension is when a company can get really creative with it's offering. It knows it has built a loyal customer base and this allows the brand to ... Aug 9, 2013 ... In essence, horizontal brand extensions describe those where a brand has diversified beyond its existing product class or market. In contrast, a ... Jan 22, 2024 ... A brand extension is when a company launches a new product under an existing brand. The strategy behind using a brand extension is to extend the already ... A sizable research stream in marketing finds that a strong fit between a brand extension product and its parent brand encourages positive consumer responses. This guide is for big and small brands considering an extension to further their brand awareness and grow their company's revenues. Expanding your brand can boost your market presence and drive growth. Learn the basics and benefits of brand extension. Rather than offering a product in the same category, this type of brand extension involves the creation of new categories or a new line that works alongside the ... Dec 10, 2019 ... The current research suggests color as a moderator of perceived similarity and explores the influence of color on the evaluations of brand extensions.