Shaping the Future of the Brand Portfolio Through Extensions

Virginia Tech's brand architecture has six levels. At the top of the architecture is the university brand, followed in order by primary brand extensions. Mar 6, 2025 ... In this guide, we'll give you the practical lowdown on brand extensions. You'll discover the different types worth considering, learn from real-world wins and ... Oct 8, 2024 ... Brand extension allows businesses to expand into new categories by leveraging the equity of existing brands. We identify six dimensions of brand-extension fit: feature-based, function-based, resource-based, usage-occasion-based, market-based, and image-based fit. Oct 31, 2022 ... When an already well established brand uses its name to extend outwards into other product categories, this is what is called brand extension. Brand Extension. Rice Center for Leader Development. The Corps of Cadets Major General W. Thomas Rice ... Brand extension is when an existing brand works to launch a new product that will be under the same brand name but different from the original offering of the ... May 13, 2022 ... Here's a breakdown of the types of brand extensions you can use along with some everyday examples to help you get inspired. Oct 15, 2024 ... The easyGroup has been largely successful in brand development and strategic brand extension. Through a robust brand hierarchy and the strategic use of IP as a ... Brand extension is a marketing strategy where a well-known brand uses its name to launch a new product in either a related or unrelated category.