Risks of Product Line Extensions

Virginia Tech's brand architecture has six levels. At the top of the architecture is the university brand, followed in order by primary brand extensions. Brand Extension. Rice Center for Leader Development. The Corps of Cadets Major General W. Thomas Rice ... Mar 3, 2025 ... Brand extension is a marketing strategy in which a company uses an established brand name on a new product in a related or unrelated category. Feb 15, 2024 ... A brand extension strategy is when a company uses the same brand name but in a different business category. Sometimes called brand stretching, ... Mar 2, 2021 ... Brand dilution is when a company's brand equity diminishes due to an unsuccessful brand extension, which is a new product the company develops. We predict that consumers from Eastern cultures, characterized by holistic thinking, perceive higher brand extension fit and evaluate brand extensions more ... Jan 6, 2015 ... Here are three questions to ask to help you decide if your next brand extension will profit or perish. Sep 6, 2012 ... ... brand extension with irrelative task. Participants faced two sequential stimuli in a pair consisting of a soft drink brand name (S1) and a ... Mar 8, 2024 ... First of all, it is important to understand that, brand extension offers numerous benefits to companies. Some of them include, leveraging ... Jan 1, 2005 ... And, as we now can see, the credibility gap is closed by the consumers' confidence in the brand – in the amount of brand trust. That brand trust ...