Consumer Expectations Based on Parent Brand Quality

the process of using an existing brand name to introduce new products or services. One of the country's leading radio groups is planning brand extension into ... Expanding your brand can boost your market presence and drive growth. Learn the basics and benefits of brand extension. Examined factors that influence consumer perceptions of a brand extension that are specific to the brand itself. Three experiments explored the importance ... Rather than offering a product in the same category, this type of brand extension involves the creation of new categories or a new line that works alongside the ... Dec 10, 2019 ... The current research suggests color as a moderator of perceived similarity and explores the influence of color on the evaluations of brand extensions. Ries takes the view that brand extensions are almost invariably dangerous, hardly ever work, and mostly weaken the parent brands from which they draw their ... Jun 3, 2024 ... Currently, "brand extension" means any brand that incorporates all or a substantial part of the unique features of a preexisting brand, ... A line extension (also known as product line extension) is a newcomer launched in the market by a company with an established brand in the same product category ... Mar 6, 2023 ... Brand extension is a marketing strategy in which a company uses its established brand name to launch a new product or line of products. Dec 1, 2014 ... The study found a two-stage categorization process reflected by the P2 and N400 components in brand extension evaluation.