Adapting to Market Shifts with New Product Offerings

May 11, 2023 ... Brand extension, also called brand stretching, is a marketing strategy companies use to apply their recognizable brand name to a new product or service. Prior research has inferred that parent brand equity and extension fit are the two key success drivers; however, empirical findings are mixed. Drawing on ... Rather than offering a product in the same category, this type of brand extension involves the creation of new categories or a new line that works alongside the ... Aug 8, 2024 ... Brand dilution occurs when an existing well-known brand name is used on products or services outside its core area. A strong brand image can ... Feb 10, 2022 ... Green brand extensions may achieve two objectives at once: First, they fulfill the requirements of environmentally aware consumers; second, ... Dec 2, 2024 ... What Is Brand Extension? Brand extension is a marketing strategy where a company uses its existing brand name to introduce a new product or ... Mar 7, 2017 ... The current study explored which strategy (BN or BL) better enhanced the success of dissimilar brand extension and product promotion in enterprises. Jun 8, 2021 ... There are plenty of directions in which to take this to monetise a trusted brand. Here, we take a look at seven media companies who are successful in this area. Mar 6, 2025 ... In this guide, we'll give you the practical lowdown on brand extensions. You'll discover the different types worth considering, learn from real-world wins and ... Mar 11, 2019 ... Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories ...