Minimizing Friction in the Distribution of Extended Brands How can companies use brand extension to create a more personalized and tailored customer journey?

Brand extension is the use of an existing brand name and logo on a new product. The original brand identity is called the parent brand, and the new products are ... Dec 1, 2014 ... The study found a two-stage categorization process reflected by the P2 and N400 components in brand extension evaluation. brand extensions, ; sub-brands, and development of new products. It provides a road map for ; brand identity development and design, and reminds consumers of the ... Mar 6, 2023 ... Brand extension is a marketing strategy in which a company uses its established brand name to launch a new product or line of products. We predict that consumers from Eastern cultures, characterized by holistic thinking, perceive higher brand extension fit and evaluate brand extensions more ... These examples illustrate how leveraging existing brand equity can lead to significant market expansion and customer base extension. Apr 15, 2025 ... Brand Extension : Meaning, Types, Strategies and Examples · 1. Line Extension: Involves introducing new products inside the identical product ... Jan 1, 2005 ... And, as we now can see, the credibility gap is closed by the consumers' confidence in the brand – in the amount of brand trust. That brand trust ... Aug 8, 2024 ... Brand dilution occurs when an existing well-known brand name is used on products or services outside its core area. A strong brand image can ... the process of using an existing brand name to introduce new products or services. One of the country's leading radio groups is planning brand extension into ...