Introducing New Products to Shift Brand Perception

Dec 31, 2020 ... This article offers seven unique brand extension examples that worked, and a few that failed, along with explanations to why they succeeded or not. Aug 4, 2021 ... When you can tie in your new product or service idea with your current brand, you can avoid the time and cost of developing that same product ... A line extension (also known as product line extension) is a newcomer launched in the market by a company with an established brand in the same product category ... Brand stretch is the introduction of a product or service that is very similar to the originals, where as a brand extension is a diversification into a ... tions of a brand extension: brand affect and the similarity between the orig- inal and extension product categories. However, surprisingly little attention. A sizable research stream in marketing finds that a strong fit between a brand extension product and its parent brand encourages positive consumer responses. Mar 7, 2017 ... The current study explored which strategy (BN or BL) better enhanced the success of dissimilar brand extension and product promotion in enterprises. Brand Extension Strategy involves launching new products or services under an existing brand name. It leverages brand equity to enter new markets or categories. Nov 1, 2022 ... A brand extension is one type of extension strategy that companies may use to increase revenue, find new customers, grow their share of the ... May 31, 2013 ... This research examines the proposition that high perceived fit of a brand extension results when consumers can establish explanatory links ...