Generating New Revenue Through Brand Extensions

This guide is for big and small brands considering an extension to further their brand awareness and grow their company's revenues. Mar 8, 2024 ... First of all, it is important to understand that, brand extension offers numerous benefits to companies. Some of them include, leveraging ... Brand expansion leverages your established brand to reach new segments and increase market share. In contrast, brand extension uses brand equity to launch new ... Jan 9, 2025 ... This article looks at the ingredients for an effective brand extension, some common pitfalls to avoid, and 29 examples to inspire your brand extension strategy. Mar 2, 2021 ... Brand dilution is when a company's brand equity diminishes due to an unsuccessful brand extension, which is a new product the company develops. Sep 20, 2021 ... This guide will outline what brand extension is, explain how to get started, and provide examples of good (and bad) brand extensions. Virginia Tech's brand architecture has six levels. At the top of the architecture is the university brand, followed in order by primary brand extensions. May 23, 2016 ... between two types of brand extensions: line and brand extension. Brand extension is defined by Keller and Aaker (1992) as “use of established ... Oct 15, 2024 ... The easyGroup has been largely successful in brand development and strategic brand extension. Through a robust brand hierarchy and the strategic use of IP as a ... Jun 8, 2021 ... There are plenty of directions in which to take this to monetise a trusted brand. Here, we take a look at seven media companies who are successful in this area.