Expanding Brand Presence Beyond Core Products

Aug 4, 2021 ... When you can tie in your new product or service idea with your current brand, you can avoid the time and cost of developing that same product ... We identify six dimensions of brand-extension fit: feature-based, function-based, resource-based, usage-occasion-based, market-based, and image-based fit. Jan 10, 2024 ... A brand extension is a marketing tactic that organizations use to expand their offerings or introduce new products. Mar 6, 2023 ... Brand extension is a marketing strategy in which a company uses its established brand name to launch a new product or line of products. Jun 3, 2024 ... Currently, "brand extension" means any brand that incorporates all or a substantial part of the unique features of a preexisting brand, ... Mar 7, 2017 ... The current study explored which strategy (BN or BL) better enhanced the success of dissimilar brand extension and product promotion in enterprises. brand extensions, ; sub-brands, and development of new products. It provides a road map for ; brand identity development and design, and reminds consumers of the ... Aug 9, 2013 ... This article proposes and explains a new taxonomy for retailers to conduct brand extensions, based on a detailed examination of over one hundred retail brand ... Brand lifestyle extension is when a company can get really creative with it's offering. It knows it has built a loyal customer base and this allows the brand to ... Jan 6, 2015 ... Here are three questions to ask to help you decide if your next brand extension will profit or perish.