Examples of Category Extensions

Jan 10, 2023 ... This brand penalty effect arises because as compared to incremental theorists, entity theorists are motivated to view brands as a cohesive group ... Jul 15, 1990 ... This article is an overview of the brand extension decision and its possible outcomes — the good, the bad, and the ugly ... How does brand extension work? · Identify opportunities: Look for gaps in the market or areas where your current brand could naturally fit. · Develop the ... Examined factors that influence consumer perceptions of a brand extension that are specific to the brand itself. Three experiments explored the importance ... Dec 20, 2024 ... Vim is a famous household dish washing brand. The immediate reaction from my team members was this is stretching a dish washing brand too far ! Feb 9, 2021 ... The GLM-based fMRI analyses revealed the lateralized activation of the insula cortex in a way that positive and negative evaluation activated ... Sep 27, 2024 ... What WWE's brand extension should be. It makes no sense to do the A show and B show thing. A real brand extension is to make actual different ... Aug 9, 2013 ... In essence, horizontal brand extensions describe those where a brand has diversified beyond its existing product class or market. In contrast, a ... Evaluations of brand extensions were influ- enced both by the extension's similarity to the brand's current products (brand ex- tension typicality) and by the ... A sizable research stream in marketing finds that a strong fit between a brand extension product and its parent brand encourages positive consumer responses.