What is Brand Extension?

Aug 4, 2021 ... When you can tie in your new product or service idea with your current brand, you can avoid the time and cost of developing that same product ... brand extensions, ; sub-brands, and development of new products. It provides a road map for ; brand identity development and design, and reminds consumers of the ... Oct 15, 2024 ... The easyGroup has been largely successful in brand development and strategic brand extension. Through a robust brand hierarchy and the strategic use of IP as a ... Prior research has inferred that parent brand equity and extension fit are the two key success drivers; however, empirical findings are mixed. Drawing on ... Evaluations of brand extensions were influ- enced both by the extension's similarity to the brand's current products (brand ex- tension typicality) and by the ... Jan 22, 2024 ... A brand extension is when a company launches a new product under an existing brand. The strategy behind using a brand extension is to extend the already ... Dec 2, 2024 ... What Is Brand Extension? Brand extension is a marketing strategy where a company uses its existing brand name to introduce a new product or ... Aug 13, 2021 ... What is Brand Extension? Brand extension is a marketing strategy that uses an already established brand name to introduce a product to its ... Feb 15, 2024 ... A brand extension strategy is when a company uses the same brand name but in a different business category. Sometimes called brand stretching, ... The key difference between a Brand Extension and a Sub Brand lies in how much effort, attention and detail is brought to that secondary product in relation to ...