Case Studies of Effective Brand Extensions

Mar 8, 2024 ... 10 Examples of Brand Extensions · 1. Barbie · 2. Dyson · 3. Virgin · 4. Heinz · 5. Apple. Where did it start? Apple Computer. What were the ... A simple brand extension definition defines this process as a company using its brand equity, reputation, recognition, and image to introduce a new product or ... Aug 8, 2024 ... Brand dilution occurs when an existing well-known brand name is used on products or services outside its core area. A strong brand image can ... Examined factors that influence consumer perceptions of a brand extension that are specific to the brand itself. Three experiments explored the importance ... Jul 15, 1990 ... This article is an overview of the brand extension decision and its possible outcomes — the good, the bad, and the ugly ... These examples illustrate how leveraging existing brand equity can lead to significant market expansion and customer base extension. Brand Extension Strategy involves launching new products or services under an existing brand name. It leverages brand equity to enter new markets or categories. These examples showcase how brands can step into new territories or product categories while maintaining a coherent brand image and leveraging their existing ... Ries takes the view that brand extensions are almost invariably dangerous, hardly ever work, and mostly weaken the parent brands from which they draw their ... Aug 9, 2013 ... This article proposes and explains a new taxonomy for retailers to conduct brand extensions, based on a detailed examination of over one hundred retail brand ...