Case Studies of Bold Category Extensions

Mar 3, 2025 ... Brand extension is a marketing strategy in which a company uses an established brand name on a new product in a related or unrelated category. Rather than offering a product in the same category, this type of brand extension involves the creation of new categories or a new line that works alongside the ... Feb 10, 2022 ... Green brand extensions may achieve two objectives at once: First, they fulfill the requirements of environmentally aware consumers; second, ... This guide is for big and small brands considering an extension to further their brand awareness and grow their company's revenues. A brand extension leverages the reputation, popularity, and brand loyalty associated with a well-known product to launch a new product. To be successful, there ... Mar 8, 2024 ... 10 Examples of Brand Extensions · 1. Barbie · 2. Dyson · 3. Virgin · 4. Heinz · 5. Apple. Where did it start? Apple Computer. What were the ... Apr 5, 2012 ... Ries & Trout Were Wrong: Brand Extensions Work · First, an extension can enhance the brand associations rather than detract from it. · Second, ... Jan 6, 2015 ... Here are three questions to ask to help you decide if your next brand extension will profit or perish. A brand extension uses the brand on a new market offering that's in a different product category. A simple brand extension definition defines this process as a company using its brand equity, reputation, recognition, and image to introduce a new product or ...