Targeting Health-Conscious Consumers with Brand Extensions

Jan 22, 2024 ... A brand extension is when a company launches a new product under an existing brand. The strategy behind using a brand extension is to extend the already ... Brand extension is when an existing brand works to launch a new product that will be under the same brand name but different from the original offering of the ... The key difference between a Brand Extension and a Sub Brand lies in how much effort, attention and detail is brought to that secondary product in relation to ... May 9, 2023 ... We explore how companies can devise more successful brand extension strategies in terms of contextual factors (parent brand, extension, communication, and ... Aug 8, 2024 ... Brand dilution occurs when an existing well-known brand name is used on products or services outside its core area. A strong brand image can ... brand extensions, ; sub-brands, and development of new products. It provides a road map for ; brand identity development and design, and reminds consumers of the ... Mar 6, 2025 ... In this guide, we'll give you the practical lowdown on brand extensions. You'll discover the different types worth considering, learn from real-world wins and ... In order to evaluate the genuineness of an unrestricted product, or service brand extension of a product (e.g., liquor and tobacco) whose advertising is ... Mar 8, 2024 ... 10 Examples of Brand Extensions · 1. Barbie · 2. Dyson · 3. Virgin · 4. Heinz · 5. Apple. Where did it start? Apple Computer. What were the ... May 23, 2016 ... between two types of brand extensions: line and brand extension. Brand extension is defined by Keller and Aaker (1992) as “use of established ...