How has Chevrolet leveraged social media to promote the "Chevy Runs Deep" message?

This is an example of Metaphor-to-Brand fusion. The tag line at the end says, “Chevy Runs Deep,” which connects to the idea of “loyalty runs deep. Jan 8, 2013 ... Burying "Chevy Runs Deep" comes at a time when General Motors is ... Does this mean the critics were right? Advertisement - Continue ... Dec 3, 2010 ... Chevrolet's new tagline, “Chevy runs deep,” is certainly enigmatic, but you get the meaning: Chevy has a deep root in American automotive lore; ... Aug 24, 2011 ... ... runs deep and wide. He has held critical engineering positions ... What do I mean by relevancy? It means motorsports needs to establish ... beat-up Chevy, pickup Cab Over Chevy, chevy Chevy Chase, Country Club Chevy Runs Deep, drove my Chevy to the levee, Small block [small-block] Chevy. Feb 27, 2025 ... #chevy #chevrolet #chevylife #instagood #picoftheday #michigan ... mean you gotta get old”. -Tommy Dankha What is the most ridiculous ... Apr 6, 2022 ... Only 10 full-time drivers from back then are still running full-time. ... Helio Castroneves was deep into what many believed would be his swan ... Sep 20, 2015 ... It's "levee." Levy is somebody else. "American Pie" is Don McLean's song about the change from the (supposedly) golden era of 1950s America ... With my help, teens are empowered to share what's truly ailing them. My passion for healing the hearts and minds of people runs deep. I meet you where you are ... Our roots run deep in this community, proving to be an important tether to ... Years of Chevy greatness mean years of great Chevys. Ever since the ...