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what is integrated marketing communication Informational
- How can retargeting and programmatic advertising be used to reinforce IMC messages? How can various sales promotion techniques (e.g., discounts, coupons, contests) be coordinated with advertising and other IMC efforts?
- How did the company adapt its messaging and tactics to different cultural contexts? Can you provide an example of a successful IMC campaign that focused on customer experience?
- How can sensory elements be integrated into marketing communications across different channels?
- How can localization strategies be implemented while maintaining overall brand consistency? How can IMC be used to engage with influencers and opinion leaders to reach target audiences?
- How can qualitative research methods complement quantitative data in evaluating IMC effectiveness? How can the cost-effectiveness of different IMC strategies and tactics be compared?
- How can marketing dashboards provide a comprehensive view of IMC performance? How can the long-term impact of IMC on brand equity and customer lifetime value be assessed?
- What was the impact of influencer marketing on the campaign's reach and engagement? Can you describe a case study of a company that successfully executed a global integrated marketing communication campaign?
- How can point-of-sale (POS) promotions be aligned with broader campaign themes?
- How can post-purchase communication contribute to customer satisfaction and retention? How can IMC be used to effectively communicate value propositions to the target audience?
- What are the cultural considerations that need to be taken into account when developing global IMC campaigns?
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